Corporate Blogging

Building trust, brand equity & cultivating long-lasting business relationships with customers is priority one for many corporations and online businesses. As internet marketing continues to evolve, opportunities to realize these business goals are becoming a reality for many companies who utilize corporate blogging.

Sometimes "branding" is incorrectly defined as a company logo, slogan or some other tangible entity. True marketers, however, understand that branding encompasses much more than just a flashy logo or catchy phrase. By utilizing an online blog as a direct communication stream to customers, corporations can not only keep customers aware of new products and services, but they can also refine their business image, explain or clarify policies, or even react to criticism on certain issues.

Besides branding, corporate blogs also give you the opportunity to:

Position your company as an industry expert
Open a window into your company's corporate culture
Add a level of credibility often unattainable through your company's corporate website

Our Approach

Zoodle understands how important corporate blogging is and provides the tools & know-how needed to begin a successful corporate blogging campaign.

From the most basic introductory levels of creating a blog and understanding best practices, to more advanced techniques like developing a blog strategy and understanding how to gain readers/subscribers, Zoodle's consultative approach will ensure that your company is successful in implementing and maintaining a blog.

During our initial consultation we will:

Determine if blogging is a good fit for your company
Determine if building and maintaining a blog is a feasible investment
Create a an overall corporate blogging strategy
Ensure the goals and objectives of the blog are understood from the top down
Determine the Involvement of different departments within your company
Select & Train Bloggers
Establish commenting and moderation policies which ensure success
Develop a Promotional Strategy
Establish a metrics program to measure ROI

To learn more about corporate blogging and how it can help your company, click here to contact us.